Job Summary
We are seeking a high-impact Director of Marketing who is a true driver of results. This is not a role for a specialist; this is a role for a marketing generalist who understands that a successful strategy is a complete one. The ideal candidate is an individual who sees the big picture, conceptualizes brilliant ideas, and has the grit and leadership to rally a team and execute flawlessly from start to finish. If you know there are ten crucial components to a marketing plan and you're the person who ensures all ten are firing on all cylinders, we want to talk to you.
Key Responsibilities
- Full-Funnel Strategy: Develop and execute comprehensive, multi-channel marketing strategies that build brand awareness, generate leads, and drive revenue.
- Concept to Completion: Own marketing initiatives from the initial idea through research, planning, team engagement, execution, and analysis.
- Team Leadership & Engagement: Lead, mentor, and inspire the marketing team, fostering a collaborative and high-performance environment. You will be the central hub that pulls together internal teams, freelancers, and agencies to get things done.
- Brand Management: Act as the ultimate guardian of the brand, ensuring consistent and powerful messaging across all platforms and materials.
- Digital Marketing Mastery: Oversee all digital channels, including SEO/SEM, email marketing campaigns, social media, and content marketing to ensure an integrated approach.
- Content & Campaign Development: Spearhead the creation of compelling content and innovative campaigns that resonate with our target audience and differentiate us in the marketplace.
- Data-Driven Decisions: Utilize analytics and market research to measure campaign performance, identify trends, and pivot strategies to maximize ROI.
- Budget Management: Develop and manage the marketing budget, ensuring resources are allocated effectively to achieve key objectives.
- Sales Enablement: Collaborate closely with the sales team to create powerful tools, materials, and campaigns that support their efforts and drive conversions.
- Market Intelligence: Keep a constant pulse on industry trends, competitive landscapes, and customer insights to inform strategy and identify new opportunities.
Who We're Looking For
- A Natural Leader: You don't just manage; you inspire. You know how to engage a team and bring out their best work.
- A Strategic Thinker & A Doer: You can build the 30,000-foot plan and then roll up your sleeves to execute the critical details.
- Relentlessly Proactive: You don't wait for direction. You identify needs, formulate a plan, and take action.
- A Master Communicator: You can clearly articulate a vision and strategy to everyone from the C-suite to the sales floor.
- Comprehensive & Uncompromising: You have a deep understanding of all marketing facets and are committed to addressing each one with excellence.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 5-7+ years of broad-based marketing experience, with a proven track record of leading successful teams and campaigns.
- Demonstrable experience managing a comprehensive marketing program that includes digital, content, brand, and strategy.
- Strong leadership skills and experience managing direct reports or cross-functional teams.
- Expertise with marketing automation, CRM, and analytics platforms.
Think You're the Right Fit?
If you're ready to take full ownership and make a tangible impact, we want to see your work. To apply, please send us:
- Your resume.
- A portfolio or case studies of 1-2 campaigns you led from concept to completion.
- A brief cover letter detailing your philosophy on what makes a truly comprehensive marketing strategy.